CBS Cites ACSH On The Benefit Of Weight Loss Challenges

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Adding a cash incentive and a bit of peer pressure may make it easier for people to lose weight, according to a paper in the Annals of Internal Medicine which found that companies that offer employees a monetary award based on a group's -- not an individual's -- weight loss performance may be the most successful at getting people to shed pounds.

"If people can be motivated to lose weight simply by giving them money, then they should be able to do this on their own just as easily," Dr. Josh Bloom, director of chemical and pharmaceutical sciences for the American Council on Science and Health who was not involved in the study, said in a press release. "We shouldn't be paying people to do what they ought to do themselves."