Reputations are a funny thing. It takes years to build them but mere seconds to destroy them.
Cargill, a company that provides all manner of agricultural products and services, has managed to ruin its reputation with farmers and science writers in a single tweet. On March 17, the company announced its partnership with the thoroughly wretched Non-GMO Project*, an anti-biotech organization that sticks a goofy "non-GMO verified" label on everything from water to kitty litter.
Here's the tweet:
And the flood gates swung open wide. The backlash was swift, brutal, and...