I like Steven Pinker. He has no idea who I am, though I once met him and forced him to take a picture with me. How could I not? He's got fantastic hair. But his awe-inspiring lion's mane isn't the only reason I like him.
beliefs
MedCure is a company whose mission is to get as many people to donate their bodies to science as possible. There's certainly no shortage of potential customers. The trouble is getting people to make the leap and sign up.