All I want for Christmas is for people just to tell it like it is in medical advertising in all its forms. Promise nothing more and nothing less than what they, their institution or product actually do or mean. Stop the selling.
doctor
For most of us, the word “doctor” in the health care setting tends to conjure up a person who completed college, innumerable pre-med requirements, medical school, internship, residency and possibly specialty fellowship (sometimes more than one).
Watching the jaw drop or tug-of-war facial reaction battle of another person when they discover my educational and career endeavors is so uniformly commonplace that I would be hard pressed to come up with a day let alone a week where such an occur