What could sound more revolutionary than a “cancer moonshot?” Or, the recent “groundbreaking” message heard around the world of a company claiming a
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“Blow, winds, and crack your cheeks! Rage, blow!”
--Shakespeare's King Lear
Sometimes, inspiration for biotechnological innovation comes from the darndest places.
When we order food at a restaurant or buy it from a grocery store, we expect that we are getting what is listed on the menu or label. But a growing body of evidence suggests that simply isn't the case.