natural vs. synthetic

It's time to update our language, something that is routinely done to ensure accuracy and minimize antiquated, bigoted, and offensive terms. Think about some of the changes we've seen in the past few decades.
“It’s an easy conclusion, often appropriate. Given a choice, most people gravitate toward the natural over the artificial.
I stumbled across a paper by a group of German chemists from the University of Duisburg-Essen in the journal Analytical Chemistry which left me with mixed feelings.