Theranos

When Henry Kissinger (an ex-Theranos board member) wrote the entry for Elizabeth Holmes's inclusion in TIME magazine's 2015 top 100 Most Influential People, he wrote,

All I want for Christmas is for people just to tell it like it is in medical advertising in all its forms. Promise nothing more and nothing less than what they, their institution or product actually do or mean. Stop the selling.

Wonder why fake news is winning as a concept and description?

In a world where optics, buzzwords and marketing magic carry as much meaning if not more than — it seems— the actual validity of the core concept or technology, nothing baffles me more than how a Theranos was able to rise and fall so precipitously

Laboratory equipment via Shutters