An October 4, 2004 article in Brandweek by Sonia Reyes (mis)quoted (and misspelled) Dr. Ruth Kava from ACSH, but we appreciate the attention anyway. The piece noted that cereal makers are including more fiber in their products and aren't yet sure if kids will take to it:
Nonetheless, Ruth Cava, director of nutrition at the American Council on Science and Health, a non-profit public health group in New York, was impressed with the switch. "Whole grains has been a niche that Big G is now bringing mainstream," she said.
An October 4, 2004 article in Brandweek by Sonia Reyes (mis)quoted (and misspelled) Dr. Ruth Kava from ACSH, but we appreciate the attention anyway. The piece noted that cereal makers are including more fiber in their products and aren't yet sure if kids will take to it:
Nonetheless, Ruth Cava, director of nutrition at the American Council on Science and Health, a non-profit public health group in New York, was impressed with the switch. "Whole grains has been a niche that Big G is now bringing mainstream," she said.
