As discussed in a TIME magazine article, a newly-released survey (by Kantar Media, called their annual MARS Consumer Health Study) shows that smokers have taken to quitting by using e-cigarettes with a devotion that has outstripped their use of standard, FDA-approved methods (NRTs, nicotine-replacement therapies).
This consumer survey of numerous trends and behaviors is done annually by Kantar Media, under the auspices of the pharmaceutical industry s demand of data on OTC/DTC trends (Over-the-counter and Direct-to-consumer). The survey s responses come from 23,000 individuals, among over 50,000 surveys sent out.
According to the article by Eliza L. Gray, E-Cigs Are Smokers Favorite Quitting Tool, it is evident that ecig/vapor products are becoming even more popular for addicted smokers trying to quit smoking. A few highlights of the survey which are:
*almost 6 million adults now use e-cigarettes almost 3 percent of the adult population;
*vapers e-cig users are 35 percent more likely to evaluate their health as being better, or much better, than it was one year ago;
*vapers are much more likely than smokers to be trying to quit (but, surprisingly, only 31 percent of them are actually trying to quit, as compared to 17 percent of smokers);
*among those trying to quit, 57 percent are using e-cigs, while 39 percent are using Rx s Chantix or Zyban and 39 percent are using non-prescription NRTs;
As the TIME article points out, while the science is not yet fully formed on the long-term benefits vs. risks of vaping, many, maybe most smokers are not waiting for definitive proof. They are desperate to quit, having tried and failed with the FDA-approved methods, and are in essence voting with their feet --moving to the e-cig/vapor products that satisfy their craving for nicotine, as well as replicating the rituals of smoking, without the thousands of toxins and carcinogens in smoke. And they report more success and better health than their smoking peers. How could they not?
