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When we all lived in villages, knowing individual merchants allowed you to identify and avoid the cheats. As we urbanized brand names became the reputational marker.

After a, thankfully, transient health scare, Oprah Winfrey offers some sound advice: “Number one? Don't Google your symptoms.”

One of the key pillars of suicide prevention is identifying those at risk of suicide and getting them the counseling or treatment that they need. Typically, this responsibility falls to family, friends, and therapists.