Steve, the Mad Chemist, and I go back a long way. We were postdocs together (about 200 years ago) and later worked for the same pharmaceutical company for a decade.
e-cigs
Advertising cigarettes and other tobacco products on TV and radio hasn’t been allowed since 1971.
The word is spreading around the world — electronic cigarettes (e-cigarettes, vaping devices) are a much safer source of nicotine than are combustion cigarettes.